How is your week going? Chances are, you’ve already been hustlin’ your butt off like there’s a gallon of wine at the end (aka Friday). Except it’s only Wednesday. Morning. I feel you. Lately, I’ve been walking around like I’m in a trance, my mind and my body too tired to do much of anything. But, as an entrepreneur and a mum, that’s not really a luxury I have. I mean, things need to get done.

Let’s be honest, though. Yes, things need to get done, but ALL the things? Is it really such a catastrophe if we take a break when we need to? Probably not, but I’ll tell you what is a catastrophe: when the creativity that you have built your business on suddenly dries up from exhaustion. When you’re staring at a white screen, a blank canvas or, in my case, an empty backdrop, and you cannot think of a single thing to do with it. 

Worse still, you just want to walk away.

Believe me when I say that constantly hustling is deadly for your business. I know you think that not finishing your to-do list is what’s deadly, but it's not. There’s always tomorrow and the to-do list is never-ending, anyway. But your creativity? That’s not never-ending. It needs to be topped up regularly and it needs to be nurtured. You top it up by simply living your life. Going out to a food festival, reading a new book, spending time with people you love. All these things top you up and keep you inspired.

You nurture your creativity by being creative purely for your own pleasure. What do you love to do? Illustrating? Writing? Dancing? Whatever it is, make time for it. And do it just for you. This means not looking for the Instagram-worthy moment! If you go into it thinking that you need to make it ‘worth the time’ by getting a social media post out of it, then you’re casting an unnecessary expectation on your time. Do you really need anymore expectations? I didn’t think so.

Of course, once you have painted your picture, sewn your new dress or transformed an old armchair, if you have the urge to share your work with others, by all means, go right ahead. Seeing other people’s creative projects fuels our own creativity, so it can only be a good thing. Just don’t set an expectation of your precious creative time right from the beginning because it might leave you feeling deflated at the end. We don’t need to create a masterpiece every time.  

Sometimes, we just need to create.

I hope you take some time to top up and nurture your creativity today. If you’ve been hustling hard already this week, why not take the afternoon off? Even just a couple of hours will make a difference. Remember, it’s imperative for your business that you don’t hustle your creativity away!


I'd love to hear your thoughts and experiences on hustling and creativity. Write a comment below and let's chat!


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